Holtz Shel, Havens John C.:
Tactical Transparency
How Leaders Can Leverage Social Media To Maximize Value And Build Their Brand
John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 320 pages
Size: 235x162 mm
ISBN: 9780470293706
ISBN-10: 0470293705
List price: £20.99
You save: 30%
Tactical Transparency
While exposing the risks inherent in maintaining a nontransparent relationship with customers, this title shows how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees.

