Holtz Shel, Havens John C.:
Tactical Transparency

How Leaders Can Leverage Social Media To Maximize Value And Build Their Brand

John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 320 pages
Size: 235x162 mm
ISBN: 9780470293706
ISBN-10: 0470293705

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Tactical Transparency

While exposing the risks inherent in maintaining a nontransparent relationship with customers, this title shows how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees.

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Shel Holtz
John C. Havens
Business strategy
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Shel Holtz
John C. Havens
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