Gupta Anil K., Wang Haiyan:
Getting China And India Right
Strategies For Leveraging The World's Fastest Growing Economies For Global Advantage
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 272 pages
Size: 232x163 mm
ISBN: 9780470284247
ISBN-10: 0470284242
List price: £19.99
You save: 30%
Getting China And India Right
Offers guidance for multi-national corporations (MNCs) who are contemplating expanding into both China and India. This book explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10 per cent of the population.

