Stull Craig, Myers Phil, Scott David Meerman:
Tuned In

Uncover The Extraordinary Opportunities That Lead To Business Breakthroughs

John Wiley And Sons Ltd (United States), 2008
Hardback, 224 pages
Size: 231x162 mm
ISBN: 9780470260364
ISBN-10: 047026036X

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Tuned In

Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. This book argues that the key to business success lies in understanding and connecting with what consumers and markets want most.

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Craig Stull
Phil Myers
David Meerman Scott
Business strategy
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Craig Stull
Phil Myers
David Meerman Scott
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