Arikan Akin:
Multichannel Marketing
Metrics And Methods For On And Offline Success
John Wiley And Sons Ltd (United States), 2008
Paperback, 288 pages
Size: 233x187 mm
ISBN: 9780470239599
ISBN-10: 047023959X
List price: £15.99
You save: 35%
Multichannel Marketing
Offers marketing professionals with the information they need for multichannel marketing programs. Emphasizing metrics-driven methods for optimizing marketing programs across channels, this book features advice, techniques, metrics, and case studies.

