Arikan Akin:
Multichannel Marketing

Metrics And Methods For On And Offline Success

John Wiley And Sons Ltd (United States), 2008
Paperback, 288 pages
Size: 233x187 mm
ISBN: 9780470239599
ISBN-10: 047023959X

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Multichannel Marketing

Offers marketing professionals with the information they need for multichannel marketing programs. Emphasizing metrics-driven methods for optimizing marketing programs across channels, this book features advice, techniques, metrics, and case studies.

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