Morgan Adam:
Eating The Big Fish
How Challenger Brands Can Compete Against Brand Leaders
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 368 pages
Size: 242x166 mm
ISBN: 9780470238271
ISBN-10: 0470238275
List price: £19.99
You save: 30%
Eating The Big Fish
Introduces a different typology of 12 different kinds of Challengers.

