Morgan Adam:
Eating The Big Fish

How Challenger Brands Can Compete Against Brand Leaders

2 Rev Ed

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 368 pages
Size: 242x166 mm
ISBN: 9780470238271
ISBN-10: 0470238275

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Eating The Big Fish

Introduces a different typology of 12 different kinds of Challengers.

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Adam Morgan
Sales & marketing
Business & management
Economics, finance, business and industry
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