Holden Reed K., Burton Mark:
Pricing With Confidence
10 Ways To Stop Leaving Money On The Table
John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 240 pages
Size: 231x160 mm
ISBN: 9780470197578
ISBN-10: 0470197579
List price: £19.99
You save: 30%
Pricing With Confidence
Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue.

