Arnold John:
E-Mail Marketing For Dummies

John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 360 pages
Size: 236x190 mm
ISBN: 9780470190876
ISBN-10: 0470190876

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E-Mail Marketing For Dummies

E-mail seems like a terrific marketing tool - until you think about all that spam clogging up your own inbox. But of course your message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective.

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