Sullivan Luke:
Hey, Whipple, Squeeze This
A Guide To Creating Great Advertising
John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 352 pages
Size: 230x155 mm
ISBN: 9780470190739
ISBN-10: 0470190736
List price: £13.99
You save: 30%
Hey, Whipple, Squeeze This
Looks at the history of advertising. This book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. It helps you learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

