Sullivan Luke:
Hey, Whipple, Squeeze This

A Guide To Creating Great Advertising

3 Rev Ed

John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 352 pages
Size: 230x155 mm
ISBN: 9780470190739
ISBN-10: 0470190736

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Hey, Whipple, Squeeze This

Looks at the history of advertising. This book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. It helps you learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Related links:

Luke Sullivan
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Luke Sullivan
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