Ash Tim:
Landing Page Optimization
The Definitive Guide To Testing And Tuning For Conversions
John Wiley And Sons Ltd (United Kingdom), 2008
Paperback, 384 pages
Size: 237x190 mm
ISBN: 9780470174623
ISBN-10: 0470174625
List price: £19.99
You save: 30%
Landing Page Optimization
How much money are you losing because of poor landing page design? This book offers skills necessary to improve your bottom line, including: identifying mission critical parts of your website and their true economic value; defining important visitor classes and key conversion tasks; and, gaining insight on customer decision-making.

