Vinjamuri David:
Accidental Branding
How Ordinary People Build Extraordinary Brands
John Wiley And Sons Ltd (United States), 2008
Hardback, 224 pages
Size: 236x164 mm
ISBN: 9780470165065
ISBN-10: 0470165065
You save: 30%
Accidental Branding
Every year, thousands of entrepreneurs who are completely unschooled in modern marketing techniques start new businesses. The majority of these businesses fail, but a few survive and grow to be large, powerful consumer brands. This book tells stories to get us to think differently about familiar brands.

