Vinjamuri David:
Accidental Branding

How Ordinary People Build Extraordinary Brands

John Wiley And Sons Ltd (United States), 2008
Hardback, 224 pages
Size: 236x164 mm
ISBN: 9780470165065
ISBN-10: 0470165065

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Accidental Branding

Every year, thousands of entrepreneurs who are completely unschooled in modern marketing techniques start new businesses. The majority of these businesses fail, but a few survive and grow to be large, powerful consumer brands. This book tells stories to get us to think differently about familiar brands.

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David Vinjamuri
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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David Vinjamuri
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