Maxwell Sarah:
The Price Is Wrong
Understanding What Makes A Price Seem Fair And The True Cost Of Unfair Pricing
John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 240 pages
Size: 232x160 mm
ISBN: 9780470139097
ISBN-10: 0470139099
You save: 30%
The Price Is Wrong
Fair pricing is an issue that affects us all, whether we're consumers or merchants. This book shares the author's insights on this issue and examines both the psychological and sociological basis of fair pricing.


