Mcdaniel Carl, Gates Roger H.:
Marketing Research Essentials / With Spss

6 Rev Ed

John Wiley And Sons Ltd (United Kingdom), 2007
Mixed media product, 544 pages
Size: 251x203 mm
ISBN: 9780470131985
ISBN-10: 0470131985

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Marketing Research Essentials / With Spss

Featuring text, cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas, this work intends to connect the materials to the real world of marketing research, as it's practiced in top firms. It presents marketing research through the eyes of a manager using or purchasing marketing research information.

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Carl Mcdaniel
Roger H. Gates
Market research
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Carl Mcdaniel
Roger H. Gates
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