Mcdaniel Carl, Gates Roger H.:
Marketing Research Essentials / With Spss
John Wiley And Sons Ltd (United Kingdom), 2007
Mixed media product, 544 pages
Size: 251x203 mm
ISBN: 9780470131985
ISBN-10: 0470131985
List price: £114.00
You save: 10%
Marketing Research Essentials / With Spss
Featuring text, cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas, this work intends to connect the materials to the real world of marketing research, as it's practiced in top firms. It presents marketing research through the eyes of a manager using or purchasing marketing research information.

