Burby Jason, Atchison Shane:
Actionable Web Analytics

Using Data To Make Smart Business Decisions

John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 288 pages
Size: 234x188 mm
ISBN: 9780470124741
ISBN-10: 0470124741

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Actionable Web Analytics

Covers web analytics and the rules for developing a "culture of analysis" inside your organization. This book addresses questions such as: Why you should collect data? Why you need a strategy? Why it must remain flexible? And, why your data must generate meaningful action?

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Jason Burby
Shane Atchison
Management decision making
Management & management techniques
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Jason Burby
Shane Atchison
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