Burby Jason, Atchison Shane:
Actionable Web Analytics
Using Data To Make Smart Business Decisions
John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 288 pages
Size: 234x188 mm
ISBN: 9780470124741
ISBN-10: 0470124741
List price: £19.99
You save: 30%
Actionable Web Analytics
Covers web analytics and the rules for developing a "culture of analysis" inside your organization. This book addresses questions such as: Why you should collect data? Why you need a strategy? Why it must remain flexible? And, why your data must generate meaningful action?

