Kellogg On Advertising And Media
Editor: Bobby J.Calder
John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 304 pages
Size: 234x164 mm
ISBN: 9780470119860
ISBN-10: 0470119861
List price: £19.99
You save: 30%
Kellogg On Advertising And Media
Explains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case studies, it shows you how to find and engage audiences in a chaotic media climate.

