Kellogg On Advertising And Media

Editor: Bobby J.Calder

John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 304 pages
Size: 234x164 mm
ISBN: 9780470119860
ISBN-10: 0470119861

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Kellogg On Advertising And Media

Deals with serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. This book explains how marketers can effectively advertise in the new reality.

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Bobby J. Calder
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Bobby J. Calder
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