Kellogg On Advertising And Media

Editor: Bobby J.Calder

John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 304 pages
Size: 234x164 mm
ISBN: 9780470119860
ISBN-10: 0470119861

Our price: £13.99
List price: £19.99
You save: 30%

Usually ships in 2-4 working days.

Will be shipped from: United Kingdom
 Add to Shopping Basket 

Kellogg On Advertising And Media

Explains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case studies, it shows you how to find and engage audiences in a chaotic media climate.

Related links:

Bobby J. Calder
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

More information from Wikipedia:

Bobby J. Calder
© 2006-2009 Eruditor Ltd and its partners

Search

Whole catalogue
Dermatology

Advanced Search

Browse

Authors’ Name Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Share |