Kellogg On Advertising And Media
Editor: Bobby J.Calder
John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 304 pages
Size: 234x164 mm
ISBN: 9780470119860
ISBN-10: 0470119861
List price: £19.99
You save: 30%
Kellogg On Advertising And Media
Deals with serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. This book explains how marketers can effectively advertise in the new reality.


