Sostre Pedro, Leclaire Jennifer:
Web Analytics For Dummies

John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 384 pages
Size: 237x191 mm
ISBN: 9780470098240
ISBN-10: 0470098244

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Web Analytics For Dummies

Offers what you need to know to nail down and pump up the ROI on your Web presence. This work shows you: what to expect from Web analytics; definitions of key Web analytics terms; help in choosing the right analytics approach; how to collect key data and apply it to site design or marketing; and techniques for distinguishing human users from bots.

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Pedro Sostre
Jennifer Leclaire
Internet
Computing and information technology
John Wiley And Sons Ltd

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Pedro Sostre
Jennifer Leclaire
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