Kasper H., Helsdingen Piet Van, Gabbott Mark:
Services Marketing Management
A Strategic Perspective
John Wiley And Sons Ltd (United Kingdom), 2006
Paperback, 572 pages
Size: 257x199 mm
ISBN: 9780470091166
ISBN-10: 0470091169
List price: £34.99
You save: 15%
Services Marketing Management
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to stakeholders. This book includes: a linking of five core guiding principles - market orientation, assets and capabilities, characteristics of services, internationalization and the value concept.


