Kasper H., Helsdingen Piet Van, Gabbott Mark:
Services Marketing Management

A Strategic Perspective

2 Rev Ed

John Wiley And Sons Ltd (United Kingdom), 2006
Paperback, 572 pages
Size: 257x199 mm
ISBN: 9780470091166
ISBN-10: 0470091169

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Services Marketing Management

In order to deliver excellent service quality, it is critical to understand, create and deliver real value to stakeholders. This book includes: a linking of five core guiding principles - market orientation, assets and capabilities, characteristics of services, internationalization and the value concept.

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H. Kasper
Piet Van Helsdingen
Mark Gabbott
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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H. Kasper
Piet Van Helsdingen
Mark Gabbott
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