Enz Cathy A.:
Hospitality Strategic Management
Concepts And Cases
John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 676 pages
Size: 239x198 mm
ISBN: 9780470083598
ISBN-10: 047008359X
List price: £55.95
You save: 10%
Hospitality Strategic Management
Including the hospitality models, theories, and practices, this comprehensive guide uses the case study approach to cover topics such as innovation, entrepreneurship, leadership, ethics, and franchising. It provides case studies that address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines.

