Enz Cathy A.:
Hospitality Strategic Management

Concepts And Cases

2 Rev Ed

John Wiley And Sons Ltd (United Kingdom), 2009
Hardback, 676 pages
Size: 239x198 mm
ISBN: 9780470083598
ISBN-10: 047008359X

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Hospitality Strategic Management

Including the hospitality models, theories, and practices, this comprehensive guide uses the case study approach to cover topics such as innovation, entrepreneurship, leadership, ethics, and franchising. It provides case studies that address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines.

Related links:

Cathy A. Enz
Hotel & catering trades
Hospitality industry
Service industries
Industry & industrial studies
Economics, finance, business and industry
John Wiley And Sons Ltd

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Cathy A. Enz
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