Ryals Lynette:
Managing Customers Profitably
John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 384 pages
Size: 244x168 mm
ISBN: 9780470060636
ISBN-10: 0470060638
List price: £29.99
You save: 30%
Managing Customers Profitably
Combines various approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.

