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Ryals Lynette:
Managing Customers Profitably

John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 384 pages
Size: 244x168 mm
ISBN: 9780470060636
ISBN-10: 0470060638

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List price: £29.99
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Managing Customers Profitably

Combines various approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.

Related links:

Lynette Ryals
Customer services
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

More information from Wikipedia:

Lynette Ryals
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