Burkitt Hugh, Zealley John:
Marketing Excellence
Winning Companies Reveal The Secrets Of Their Success
John Wiley And Sons Ltd (United Kingdom), 2006
Hardback, 388 pages
Size: 233x162 mm
ISBN: 9780470060278
ISBN-10: 0470060271
You save: 10%
Marketing Excellence
Marketing is all about ideas and marketing excellence is about good ideas made great. This book features companies which have been selected because they are winners - both literally and commercially. They come from a range of markets starting from ketchup to cosmetics. It offers the readable and relevant lessons in this field.
