Mack Ben, Lakhani Dave:
Think Two Products Ahead

Secrets The Big Advertising Agencies Don'T Want You To Know And How To Use Them For Bigger Profits

John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 256 pages
Size: 222x149 mm
ISBN: 9780470055762
ISBN-10: 0470055766

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Think Two Products Ahead

Helps you develop your brand with the same techniques and technologies as the big players but without all the cost. This guide teaches you to master the three-step plan which the big advertisers use and discover the secret to brand continuity. It helps you connect your products with your customers, no matter how small your brand.

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Ben Mack
Dave Lakhani
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Ben Mack
Dave Lakhani
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