Mack Ben, Lakhani Dave:
Think Two Products Ahead
Secrets The Big Advertising Agencies Don'T Want You To Know And How To Use Them For Bigger Profits
John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 256 pages
Size: 222x149 mm
ISBN: 9780470055762
ISBN-10: 0470055766
List price: £14.99
You save: 30%
Think Two Products Ahead
Helps you develop your brand with the same techniques and technologies as the big players but without all the cost. This guide teaches you to master the three-step plan which the big advertisers use and discover the secret to brand continuity. It helps you connect your products with your customers, no matter how small your brand.

