Tyler Mary E., Ledford Jerri:
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John Wiley And Sons Ltd (United Kingdom), 2006
Paperback, 336 pages
Size: 234x187 mm
ISBN: 9780470053850
ISBN-10: 0470053852

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Provides a tool to analyze the success of your Web site. This work helps you understand the reports it generates, and use the information to make your Web site an asset to your business. It gets you familiar with the concept of analytics, and also shows how to use analytics for marketing and content optimization.

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Mary E. Tyler
Jerri Ledford
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Computing and information technology
John Wiley And Sons Ltd

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Mary E. Tyler
Jerri Ledford
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