Sugarman Joseph:
The Adweek Copywriting Handbook

The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America's Top Copywriters

John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 360 pages
Size: 237x193 mm
ISBN: 9780470051245
ISBN-10: 0470051248

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The Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. This guide provides guidelines and advice on what it takes to write copy that entices, motivates, and moves customers to buy.

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Joseph Sugarman
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Joseph Sugarman
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