Sugarman Joseph:
The Adweek Copywriting Handbook
The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America's Top Copywriters
John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 360 pages
Size: 237x193 mm
ISBN: 9780470051245
ISBN-10: 0470051248
List price: £14.99
You save: 30%
The Adweek Copywriting Handbook
Great copy is the heart and soul of the advertising business. This guide provides guidelines and advice on what it takes to write copy that entices, motivates, and moves customers to buy.

