Plummer Joe, Rappaport Steve, Hall Taddy, Barocci Robert, Hall Ridgway H., Graham Robert J.:
The Online Advertising Playbook

Proven Strategies And Tested Tactics From The Advertising Research Foundation

John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 320 pages
Size: 236x162 mm
ISBN: 9780470051054
ISBN-10: 0470051051

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The Online Advertising Playbook

Documents things that we know about online advertising and how to do it right. This book provides critical insight on what sticks and what doesn't in online advertising and marketing.

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Joe Plummer
Steve Rappaport
Taddy Hall
Robert Barocci
Ridgway H. Hall
Robert J. Graham
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

More information from Wikipedia:

Joe Plummer
Steve Rappaport
Taddy Hall
Robert Barocci
Ridgway H. Hall
Robert J. Graham
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