Dahl Gary R.:
Advertising For Dummies
John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 336 pages
Size: 233x187 mm
ISBN: 9780470045831
ISBN-10: 0470045833
List price: £14.99
You save: 30%
Advertising For Dummies
Aims to coach you through creating an advertising campaign and shows you how to: identify and reach your target audience; define and position your message; produce ads for various mediums; buy the different media; use publicity; and, research and evaluate your competition.

