Dahl Gary R.:
Advertising For Dummies

2 Rev Ed

John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 336 pages
Size: 233x187 mm
ISBN: 9780470045831
ISBN-10: 0470045833

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Advertising For Dummies

Aims to coach you through creating an advertising campaign and shows you how to: identify and reach your target audience; define and position your message; produce ads for various mediums; buy the different media; use publicity; and, research and evaluate your competition.

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Gary R. Dahl
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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