Ind Nicholas, Bjerke Rune:
Branding Governance
A Participatory Approach To The Brand Building Process
John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 288 pages
Size: 234x159 mm
ISBN: 9780470030752
ISBN-10: 0470030755
You save: 10%
Branding Governance
Useing numerous practical examples, this book presents an integrative framework to show how brand performance can follow a steeper trajectory.

