Ind Nicholas, Bjerke Rune:
Branding Governance

A Participatory Approach To The Brand Building Process

John Wiley And Sons Ltd (United Kingdom), 2007
Hardback, 288 pages
Size: 234x159 mm
ISBN: 9780470030752
ISBN-10: 0470030755

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Branding Governance

Useing numerous practical examples, this book presents an integrative framework to show how brand performance can follow a steeper trajectory.

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Nicholas Ind
Rune Bjerke
Sales & marketing
Business & management
Economics, finance, business and industry
John Wiley And Sons Ltd

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Nicholas Ind
Rune Bjerke
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