Young L.:
From Products To Services
Insights And Experience From Companies Which Have Embraced The Service Economy
John Wiley And Sons Ltd (United Kingdom), 2008
Hardback, 364 pages
Size: 236x165 mm
ISBN: 9780470026687
ISBN-10: 0470026685
List price: £29.99
You save: 30%
From Products To Services
A wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. This book covers subjects such as strategic focus, change management, service operations, branding a service business, service sales and service marketing.

