Ewen Stuart:
Pr!

A Social History Of Spin

The Perseus Books Group (United States), 1998
Paperback, 496 pages
Size: 229x153 mm
ISBN: 9780465061792
ISBN-10: 0465061796

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Pr!

A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.

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