Ewen Stuart:
Pr!
A Social History Of Spin
The Perseus Books Group (United States), 1998
Paperback, 496 pages
Size: 229x153 mm
ISBN: 9780465061792
ISBN-10: 0465061796
List price: £12.99
You save: 15%
Pr!
A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.

