Ewen Stuart:
Captains Of Consciousness
Advertising And The Social Roots Of The Consumer Culture
The Perseus Books Group (United States), 2001
Paperback, 276 pages
Size: 204x127 mm
ISBN: 9780465021550
ISBN-10: 0465021557
List price: £18.00
You save: 30%
Captains Of Consciousness
This volume provides an historical look at the origins of the advertising industry and consumer society at the turn of the 20th century including a history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives.

