Ewen Stuart:
Captains Of Consciousness

Advertising And The Social Roots Of The Consumer Culture

25

The Perseus Books Group (United States), 2001
Paperback, 276 pages
Size: 204x127 mm
ISBN: 9780465021550
ISBN-10: 0465021557

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Captains Of Consciousness

This volume provides an historical look at the origins of the advertising industry and consumer society at the turn of the 20th century including a history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives.

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