Afuah Allan:
Strategic Innovation
Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 504 pages
Size: 251x175 mm
ISBN: 9780415997829
ISBN-10: 0415997828
List price: £39.99
You save: 10%
Strategic Innovation
In a fast-changing business environment, those firms that want to remain competitive must also be innovative. It often entails changing the rules of the game. This title demonstrates how to create and appropriate value using these 'new game' strategies. It includes quantitative examples of successful strategies, as well as descriptive cases.

