Afuah Allan:
Strategic Innovation

Taylor & Francis Ltd (United Kingdom), 2009
Hardback, 504 pages
Size: 254x178 mm
ISBN: 9780415997812
ISBN-10: 041599781X

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Strategic Innovation

In a fast-changing business environment, those firms that want to remain competitive must also be innovative. It often entails changing the rules of the game. This title demonstrates how to create and appropriate value using these 'new game' strategies. It includes quantitative examples of successful strategies, as well as descriptive cases.

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Allan Afuah
Business strategy
Business & management
Economics, finance, business and industry
Taylor & Francis Ltd

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Allan Afuah
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