Smith Ronald D.:
Strategic Planning For Public Relations

3 Rev Ed

Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 456 pages
Size: 231x185 mm
ISBN: 9780415994224
ISBN-10: 0415994225

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Strategic Planning For Public Relations

Helps understand public relations campaigns and other types of strategic communication. This book presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

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Ronald D. Smith
Business strategy
Business & management
Economics, finance, business and industry
Taylor & Francis Ltd

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Ronald D. Smith
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