Smith Ronald D.:
Strategic Planning For Public Relations
Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 456 pages
Size: 231x185 mm
ISBN: 9780415994224
ISBN-10: 0415994225
List price: £33.99
You save: 10%
Strategic Planning For Public Relations
Helps understand public relations campaigns and other types of strategic communication. This book presents a step-by-step unfolding of the strategic campaign process used in public relations practice. It walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

