Johnson Fern L.:
Imaging In Advertising

Verbal And Visual Codes Of Commerce

Taylor & Francis Ltd (United Kingdom), 2008
Paperback, 272 pages
ISBN: 9780415978828
ISBN-10: 0415978823

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Imaging In Advertising

Explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. This book argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.

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Fern L. Johnson
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Taylor & Francis Ltd

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Fern L. Johnson
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