Johnson Fern L.:
Imaging In Advertising
Verbal And Visual Codes Of Commerce
Taylor & Francis Ltd (United Kingdom), 2008
Paperback, 272 pages
ISBN: 9780415978828
ISBN-10: 0415978823
List price: £21.99
You save: 10%
Imaging In Advertising
Explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. This book argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.

