Johnson Fern L.:
Imaging In Advertising
Verbal And Visual Codes Of Commerce
Taylor & Francis Ltd (United Kingdom), 2008
Hardback, 272 pages
Size: 229x152 mm
ISBN: 9780415978811
ISBN-10: 0415978815
Imaging In Advertising
Examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

