Johnson Fern L.:
Imaging In Advertising

Verbal And Visual Codes Of Commerce

Taylor & Francis Ltd (United Kingdom), 2008
Hardback, 272 pages
Size: 229x152 mm
ISBN: 9780415978811
ISBN-10: 0415978815

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Imaging In Advertising

Examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

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Fern L. Johnson
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Taylor & Francis Ltd

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Fern L. Johnson
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