Leiss William, Kline Stephen, Jhally Sut, Botterill Jacqueline:
Social Communication In Advertising

Consumption In The Mediated Marketplace

3 Rev Ed

Taylor & Francis Ltd (United States), 2005
Paperback, 564 pages
Size: 228x161 mm
ISBN: 9780415966764
ISBN-10: 0415966760

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Social Communication In Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.

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William Leiss
Stephen Kline
Sut Jhally
Jacqueline Botterill
Sociology, social studies
Social sciences
Taylor & Francis Ltd

More information from Wikipedia:

William Leiss
Stephen Kline
Sut Jhally
Jacqueline Botterill
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