Leiss William, Kline Stephen, Jhally Sut, Botterill Jacqueline:
Social Communication In Advertising
Consumption In The Mediated Marketplace
Taylor & Francis Ltd (United States), 2005
Paperback, 564 pages
Size: 228x161 mm
ISBN: 9780415966764
ISBN-10: 0415966760
List price: £20.99
You save: 15%
Social Communication In Advertising
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society.

