Branding Cities

Editor: Stephanie HemelrykDonald

Taylor & Francis Ltd (United Kingdom), 2008
Hardback, 192 pages
Size: 231x155 mm
ISBN: 9780415965262
ISBN-10: 0415965268

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Branding Cities

Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

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Stephanie Hemelryk Donald
Economic geography
Human geography
Geography
Earth sciences, geography, environment, planning
Taylor & Francis Ltd

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