Branding Cities
Editor: Stephanie HemelrykDonald
Taylor & Francis Ltd (United Kingdom), 2008
Hardback, 192 pages
Size: 231x155 mm
ISBN: 9780415965262
ISBN-10: 0415965268
List price: £65.00
You save: 10%
Branding Cities
Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.

