Media Choice
Editor: TiloHartmann
Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 320 pages
ISBN: 9780415964586
ISBN-10: 041596458X
List price: £24.99
You save: 10%
Media Choice
Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.

