Media Choice

Editor: TiloHartmann

Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 320 pages
ISBN: 9780415964586
ISBN-10: 041596458X

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Media Choice

Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.

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Tilo Hartmann
Media studies
Communication studies
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Tilo Hartmann
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