Greenberg Miriam:
Branding New York

How A City In Crisis Was Sold To The World

New Ed

Taylor & Francis Ltd (United Kingdom), 2008
Paperback, 344 pages
Size: 226x152 mm
ISBN: 9780415954426
ISBN-10: 0415954428

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Branding New York

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

Related links:

Miriam Greenberg
Local government
Politics & government
Social sciences
Taylor & Francis Ltd

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Miriam Greenberg
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