Greenberg Miriam:
Branding New York
How A City In Crisis Was Sold To The World
Taylor & Francis Ltd (United Kingdom), 2008
Paperback, 344 pages
Size: 226x152 mm
ISBN: 9780415954426
ISBN-10: 0415954428
List price: £26.99
You save: 10%
Branding New York
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

