Chew Celine:
Strategic Positioning In Voluntary And Charitable Organizations

Taylor & Francis Ltd (United Kingdom), 2009
Hardback, 278 pages
Size: 234x156 mm
ISBN: 9780415453042
ISBN-10: 0415453046

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Strategic Positioning In Voluntary And Charitable Organizations

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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Celine Chew
Business strategy
Business & management
Economics, finance, business and industry
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Celine Chew
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