Chew Celine:
Strategic Positioning In Voluntary And Charitable Organizations
Taylor & Francis Ltd (United Kingdom), 2009
Hardback, 278 pages
Size: 234x156 mm
ISBN: 9780415453042
ISBN-10: 0415453046
List price: £75.00
You save: 10%
Strategic Positioning In Voluntary And Charitable Organizations
Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

