Lees-Marshment Jennifer:
Political Marketing
Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 320 pages
Size: 246x174 mm
ISBN: 9780415431293
ISBN-10: 0415431298
List price: £22.99
You save: 10%
Political Marketing
Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office. This text is suitable for students of political marketing, parties and elections and comparative politics.

