Lees-Marshment Jennifer:
Political Marketing

Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 320 pages
Size: 246x174 mm
ISBN: 9780415431293
ISBN-10: 0415431298

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Political Marketing

Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office. This text is suitable for students of political marketing, parties and elections and comparative politics.

Related links:

Jennifer Lees-Marshment
Political campaigning & advertising
Political control & influence
Political control & freedoms
Politics & government
Social sciences
Taylor & Francis Ltd

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Jennifer Lees-Marshment
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