Powell Helen, Hardy Jonathan, Macrury Iain, Hawkin Sarah:
The Advertising Handbook
Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 264 pages
Size: 234x156 mm
ISBN: 9780415423113
ISBN-10: 0415423112
List price: £22.99
You save: 10%
The Advertising Handbook
An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

