Powell Helen, Hardy Jonathan, Macrury Iain, Hawkin Sarah:
The Advertising Handbook

3 Rev Ed

Taylor & Francis Ltd (United Kingdom), 2009
Paperback, 264 pages
Size: 234x156 mm
ISBN: 9780415423113
ISBN-10: 0415423112

Our price: £20.69
List price: £22.99
You save: 10%

Usually ships in 1-2 working days.

Will be shipped from: United Kingdom
 Add to Shopping Basket 

The Advertising Handbook

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

Related links:

Helen Powell
Jonathan Hardy
Iain Macrury
Sarah Hawkin
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Taylor & Francis Ltd

More information from Wikipedia:

Helen Powell
Jonathan Hardy
Iain Macrury
Sarah Hawkin
© 2006-2009 Eruditor Ltd and its partners

Search

Whole catalogue
Asian / Middle Eastern history: c 500 to c 1500

Advanced Search

Browse

Authors’ Name Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Share |