Maguire Jennifer Smith:
Fit For Consumption

Sociology And The Business Of Fitness

Taylor & Francis Ltd (United Kingdom), 2008
Paperback, 256 pages
Size: 234x156 mm
ISBN: 9780415421812
ISBN-10: 0415421810

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Fit For Consumption

Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. This book offers a comprehensive socio-cultural and historical analysis of the fitness culture. It utilizes the US fitness field as a case study to explore the place of the body in contemporary consumer culture.

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Jennifer Smith Maguire
Cultural studies
Interdisciplinary studies
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