Competing In Emerging Markets
Cases And Readings
Editor: HemantMerchant
Taylor & Francis Ltd (United Kingdom), 2007
Paperback, 336 pages
ISBN: 9780415399500
ISBN-10: 0415399505
List price: £41.99
You save: 10%
Competing In Emerging Markets
Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges.

