Competing In Emerging Markets

Cases And Readings

Editor: HemantMerchant

Taylor & Francis Ltd (United Kingdom), 2007
Paperback, 336 pages
ISBN: 9780415399500
ISBN-10: 0415399505

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Competing In Emerging Markets

Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges.

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Hemant Merchant
Business competition
Business & management
Economics, finance, business and industry
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