Museum Management And Marketing
Editor: Robert R.Janes
Taylor & Francis Ltd (United Kingdom), 2008
Paperback, 320 pages
Size: 246x174 mm
ISBN: 9780415396295
ISBN-10: 0415396298
List price: £27.50
You save: 15%
Museum Management And Marketing
Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
