Fombrun Charles J., Riel Cees Van:
Essentials Of Corporate Communication

Implementing Practices For Effective Reputation Management

New Ed

Taylor & Francis Ltd (United Kingdom), 2006
Hardback, 320 pages
Size: 234x156 mm
ISBN: 9780415328265
ISBN-10: 0415328268

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Essentials Of Corporate Communication

Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.

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Charles J. Fombrun
Cees Van Riel
Office & workplace
Business & management
Economics, finance, business and industry
Taylor & Francis Ltd

More information from Wikipedia:

Charles J. Fombrun
Cees Van Riel
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