Fombrun Charles J., Riel Cees Van:
Essentials Of Corporate Communication
Implementing Practices For Effective Reputation Management
Taylor & Francis Ltd (United Kingdom), 2006
Hardback, 320 pages
Size: 234x156 mm
ISBN: 9780415328265
ISBN-10: 0415328268
List price: £29.99
You save: 10%
Essentials Of Corporate Communication
Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.

