Danesi Marcel:
Brands

Taylor & Francis Ltd (United Kingdom), 2006
Paperback, 176 pages
Size: 138x216 mm
ISBN: 9780415279987
ISBN-10: 0415279984

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Brands

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.

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Marcel Danesi
Communication studies
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Marcel Danesi
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