Brierley Sean:
The Advertising Handbook

2 Rev Ed

Taylor & Francis Ltd (United Kingdom), 2001
Paperback, 320 pages
Size: 241x165 mm
ISBN: 9780415243926
ISBN-10: 0415243920

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The Advertising Handbook

A critical introduction to the practices and perspectives of the advertising industry, traces the development of advertising and contains case-studies of ad agencies and key media players.

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