Brierley Sean:
The Advertising Handbook
Taylor & Francis Ltd (United Kingdom), 2001
Paperback, 320 pages
Size: 241x165 mm
ISBN: 9780415243926
ISBN-10: 0415243920
List price: £18.99
You save: 15%
The Advertising Handbook
A critical introduction to the practices and perspectives of the advertising industry, traces the development of advertising and contains case-studies of ad agencies and key media players.

