Levinson Jay Conrad, Rubin Charles, Godin Seth:
Guerilla Marketing Handbook
Mariner Books , 1994
Quality paperback, 379 pages
Size: 252x205 mm
ISBN: 9780395700136
ISBN-10: 0395700132
List price: £7.99
You save: 5%
Jay Conrad Levinson
Jay Conrad Levinson Is The Author Of The Best-Selling Marketing Series In History, "Guerrilla Marketing," Plus 58 Other Business Books. His Books Have Sold More Than 20 Million Copies Worldwide And Have Been Translated Into 60 Languages. Jay Also Conducts Guerrilla Marketing Training Programs, Hosts The Very Popular Internet Website, Www.Gmarketing.Com, And Formed The Guerrilla Marketing Association.
Seth Godin
Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., Is Responsible For Yahoo!'s Direct Marketing, Permission Marketing And Internet Promotions. Godin Joined Yahoo! In 1998 From Yoyodyne, Where He Served As President And Ceo. Yahoo! Acquired Yoyodyne, A Recognized Leader In Internet-Based Interactive Direct Marketing, Last Year.<P>Recognized As The Pioneer Of Permission Marketing, Godin Is A Sought-After Speaker On The Conference Circuit, Having Presented At The Direct Marketing Association's Annual Conference, Jupiter Events, And Ice, As Well As International Marketing Forums. Last Year

