Bahamon Alejandro, Canizares Ana, Corcuera Antonio:
Corporate Architecture
Building A Brand
Ww Norton & Co (United States), 2009
Hardback, 504 pages
Size: 276x210 mm
ISBN: 9780393733051
ISBN-10: 039373305X
List price: £70.00
You save: 10%
Corporate Architecture
A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool.

