Felton George:
Advertising Concepts And Copy
Ww Norton & Co (United States), 2006
Paperback, 352 pages
Size: 278x218 mm
ISBN: 9780393731590
ISBN-10: 0393731596
List price: £35.99
You save: 15%
Advertising Concepts And Copy
Advertising covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. This title includes over two hundred advertisements, many in colour, which demonstrate the thinking and writing that underlie the best advertising.

