Felton George:
Advertising Concepts And Copy

2 Rev Ed

Ww Norton & Co (United States), 2006
Paperback, 352 pages
Size: 278x218 mm
ISBN: 9780393731590
ISBN-10: 0393731596

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Advertising Concepts And Copy

Advertising covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. This title includes over two hundred advertisements, many in colour, which demonstrate the thinking and writing that underlie the best advertising.

Related links:

George Felton
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Ww Norton & Co

More information from Wikipedia:

George Felton
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