Maxwell Ian:
Managing Sustainable Innovation
The Driver For Global Growth
Springer-Verlag New York Inc. (United States), 2009
Hardback, 208 pages
Size: 235x155 mm
ISBN: 9780387875804
ISBN-10: 0387875808
List price: £36.99
You save: 15%
Managing Sustainable Innovation
Featuring examples from a wide range of innovators around the world, from Google to Genentech to the Masdar 'clean' city initiative in Abu Dhabi, this book argues that organizations that embrace structured innovation management systems and drive a 'top down' innovation culture can achieve sustainable high growth and strong shareholder returns.

