Maxwell Ian:
Managing Sustainable Innovation

The Driver For Global Growth

Springer-Verlag New York Inc. (United States), 2009
Hardback, 208 pages
Size: 235x155 mm
ISBN: 9780387875804
ISBN-10: 0387875808

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Managing Sustainable Innovation

Featuring examples from a wide range of innovators around the world, from Google to Genentech to the Masdar 'clean' city initiative in Abu Dhabi, this book argues that organizations that embrace structured innovation management systems and drive a 'top down' innovation culture can achieve sustainable high growth and strong shareholder returns.

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Ian Maxwell
Business strategy
Business & management
Economics, finance, business and industry
Springer-Verlag New York Inc.

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Ian Maxwell
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